Self Image Archives - Fashion is Psychology

It’s Friday night and I am getting ready to go out out after work. Somewhere fancier than where we usually go – remarkably fancier as it goes – and so inevitably, out come the heels.

The only problem: It has been close to two years, with lockdowns and closures, since I last gave my heels an outing. Nonetheless, I want to dress up, for the first time in a long time; to feel good, to feel confident – and I must be honest, I do.

What is it about heels?

Heels have been long desired and recognised as a symbol of power, style and strength despite the medical warnings of long term use. They communicate authority and superiority. Those who choose to wear heeled footwear (of any kind) do so for the fashion, the look and the feeling it manifests; not to mention to make that ultimate impression. Studies have revealed the unnatural body shape transformation caused by the wearing of heels not only increases judgements of female attractiveness but also increases the woman’s selection of mates. The benefits definitely seem to outweigh the risks. Here however I ask, could the wearing of heels influence perceptions of intelligence?

In other words, do women who wear heels embody a feeling of authority which in turn affects the self-perception of their intellect?

Let’s think about this

This conversation was sparked from an article published in 2013 by totalbeauty in which they discussed as a result of wearing heels, women were more likely to make more balanced economic decisions when shopping – could this be true?

The concept of balance seems here to be key. By focusing on the ability to stand tall and steady, could this really focus the mind and perhaps explain why more level-headed decisions are made when shopping?

Studies investigating links between the aesthetic of wearing heels and the science of intellect (or perception of) are few; yet research investigating the importance of fashion and Enclothed Cognition emphasise its ability to increase feelings of self-confidence – and high heels undoubtedly tie into this.

It is the blend of self-assurance combined with self-enhancement and poise from wearing such footwear that provides reason for why, when spending with a budget in mind, women may be more likely to hold true to that financial promise. Does this ring true with you?

Uh oh… and here comes Covid-19

Now however, let’s flip this conversation on its side. As the world felt the effects of the global pandemic in 2020, offices and public places closed and working from home became the norm, heels became redundant. They sat unworn and unneeded in our wardrobes for over a year.

Then, as we felt restrictions begin to lift, for many like myself on that fateful Friday night, the inevitable day came where it was the time to sport those heels once again. Fashion trends today reflect this in their mixing of smart and casual collections easing us back to normality. Flats are having their moment in the form of slippers, pumps, and sandals for the summer, worn with loose flowing dresses and flattering wide leg trousers. Thus, still embracing the cosy and comfy, whilst moving away from our sweatshirts and leggings we saw the pandemic play out in for over a year – although we hate to admit it.

Therefore, if heels do increase feelings of intelligence, boost the wearer’s self-confidence and self-esteem, should we give up on them completely? Whilst it has been proven that heels boost us if the past year has taught us anything its that we can still be productive and dynamic even in our comfiest pyjamas and fluffiest slippers. While heels may provide confidence for women maybe we shouldn’t be reliant on them to display a perception of our intelligence.

Come on ladies, whilst we can embrace them as a fashion tool, true intelligence should not be measured by the height of your heels.

We all remember the famous study on how wearing a white coat impacts our perception of our identity as well as the profound influence on our performance of a particular task – hence proving the notion of “enclothed cognition”. The sum of the experiment states that when the subjects were told that the coat was a lab coat, they were able to perform their tasks better, with greater focus and clarity, while those who were told it was a simple painter’s coat had no positive improvement in their performance.

So, if such an isolated example of a single piece of wardrobe has a monumental effect on our behavior, self-perception and performance, to what extent does our choice of wardrobe affect our self-image on a more permanent level? It’s yet another chicken-and-egg conundrum that makes us wonder how much we choose to ascribe value to a garment, and how much that particular item symbolizes our own value.

The Power Pose Effect

When you are anxious before a presentation, try doing a power pose. According to Amy Cuddy, a social psychologist studying the power of body language, a simple change in posture can completely alter your self-perception, increase your confidence and turn around a situation to your advantage. In short, our nonverbal cues are a significant part of our self-creation.

The same could be said for our clothing, especially since it makes for a large part of our visual presentation to the world. We have a long-standing culture of what counts as a business-worthy outfit, what it means to wear fitted clothes and what is considered “unconventional” or “rebellious”. The moment we put on a pantsuit or a pair of red Converse shoes, we’re not just making a statement, but we are literally putting ourselves into a predefined role that comes with a predetermined set of behaviors. It’s only natural, then, that those five-inch heels literally elevate your look, and a pair of fitness leggings puts us in the workout mindset.

The Qualities we Ascribe to Clothes

To elaborate a bit on the fact that our clothes already have personalities, let’s delve deeper into the matter of our everyday wears. Every color, fabric and shape have meaning, and when combined, they fit into a certain standard. Take, for instance, the little black dress. The color is associated with elegance, sophistication and power, the fabric of your choice will also invoke certain qualities, such as satin or silk that represent luxury and opulence.

Depending on the current fashion trends, we also give importance to the form of clothes, and so the oversized knitted pullover has become the go-to comfort piece, while maxi skirts with floral patterns epitomize the free-spirited boho movement. Naturally, when you put on a long, backless satin dress, you will feel like royalty, while based on professor Karen Pine’s research, a Superman T-shirt will instantly give you more confidence, and wearing a sweater during a maths test will help you get a higher score.

The Suitability Factor

And once again, society has developed a whole set of factors that play into the choice of your wardrobe and add to the intricate cycle of influence between our self and our style. Every culture, religion and the mindset of each society label a piece of clothing as appropriate or not for any given situation and environment. So, with the flow of evolution, our perception of clothes changes and what was once considered as upscale fashion is now outdated and ridiculous, while new styles emerge as the most desirable ones with which we wish to emulate beauty, success and savvy.

That is why brands adapt their creativity to respond to the needs and fluctuations of time and trends. So, one summer, it’s all about one-piece swimsuits, while by the time your next vacation comes, you’ll be wearing a bikini with vibrant colors that is designed to accentuate your curves. Of course, you won’t be wearing the satin dress to the beach, just like you won’t be wearing flipflops to the office, so when you hit a fashion jackpot with your style choices, your confidence and your self-esteem will flourish.

The Perpetual Creation of Self

The cultural and society-approved quality of our clothes is one, while our own personality is another part of this ever-changing equation. But there’s another curious element that will always give fluidity to the idea of using clothes as a means of self-expression, and that is, as the sociologist Georg Simmel would put it, the paradox of wanting to fit in and stand out at the same time.

This inner conflict is something we perpetually face when we open our wardrobes. We have the opportunity to wear a combination that screams uniqueness, but do we risk being judged and ostracized for our creativity, or do we put on the appropriate apparel for the occasion, thus blending in? In making a choice, we create ourselves every day, we conform, confront, and suppress our identity, either to be recognized as an integral part of our culture, or to be the labeled as the quirky lady who wears pajamas and Jimmy Choo boots to the office.

Self Image

How Wearing Heels Can Save You Money!