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Join the conversation with Kelsey Stewart and myself as we discuss the link between beauty routines and mental health. 

“Depression and anxiety are often worsened when people feel they’ve lost a sense of control. Studies show that ritualistic processes like applying makeup can help people cope with these negative emotions, mainly because you have complete control over the process and the outcome.” 

“Applying makeup provides a much-needed break from that negative cycle as the process forces you to disengage from those thoughts and be present in the moment.”

Click here to read the piece in full. 

Shakaila Forbes-Bell

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.

More posts by Shakaila Forbes-Bell

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