I conversed with the lovely Amy De Klerk for Harpers Bazaar about navigating society’s obsession with newness and how we can manage shopping thrills with mindfulness practises.

“The need to avoid losses – or what we might refer to as FOMO (fear of missing out) – combined with our ingrained desire for novelty, causes a rush of adrenaline which contributes to the thrill of shopping experiences. The hits of dopamine and adrenaline create a reward-seeking loop that causes us to reach for our debit card over and over again.”
“Despite the fact that consumers are becoming increasingly conscious about the impact of their purchase decisions, the thrill of shopping is not something that we can magic away. Like with any experience that creates a reward-seeking loop, the thrill of shopping is something that we all have to manage with both education and mindfulness practices.”
“Taking time before you buy something will ensure that you’re not being swayed by that chemical surge that takes place in anticipation of going shopping. Waiting will allow you to think carefully about if you truly want or even like the item that’s sitting in your basket.”

Please read the full article here.

Author

Shakaila Forbes-Bell is a Fashion Psychologist and writer who has been featured in Marie Claire UK, i-D, Who What Wear, All Walks Beyond the Catwalk, Fashion Bomb Daily, The Voice Newspaper, Gal-Dem, Black Matters US and more.

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