It’s that time of year when designers, models and industry experts are preparing to showcase six-months worth of work to the world. Although exciting and insightful, Fashion Week can be one of the busiest weeks of the year for many. Working days often exceed twelve-hours with tight deadlines, unforgiving schedules and inner-city traffic to contend with. For many, this leaves little time for self-care, rest and recovery which inevitably leads to burnout.

To help navigate the chaos of Fashion Week, here is a compilation of easy ways to manage stress and engage in some all-important ‘me time’.

1. Plan your outfits

Fashion Psychology

This may sound obvious but ensuring you days are planned as much as possible will give you structure and peace of mind that you know exactly what you are doing, where and at what time. 

 Similarly, try to plan outfits. What shows are you attending?  How much time do you have to change – and where? How long are you going to be out for; can you transition any outfits from day-to-night? Asking yourself these questions can help to narrow down options and ensure you are dressed appropriately and comfortably. 

But most importantly, pick clothes you feel great in! With cameras around what seems like every corner, it can be overwhelming. Putting the time in to prepare what you are going to wear, can help reduce stress and anxiety and even boost self-esteem. Wearing items of clothing you like and feel good in can improve psychological wellbeing, through the positive associations generated to the outfits (Adam & Galinsky, 2012). It may also help to improve sleep by ensuring you’re not lying awake until early hours of the morning, ruminating over potential outfit combinations.

2. Practice mindfulness

Mindfulness exercises are often discounted, with the common perception that they’re a waste of time or require deep thought and attention – cognitive resources which seem in short supply during busy periods. Admittedly some exercises are more demanding than others, but giving yourself time in the day to ground your thoughts can be hugely beneficial (Bowlin & Baer, 2012). Something as small as listening to a podcast while commuting in-between shows (Headspace is a good one to try), practising deep breathing exercises or burning a calming candle at night can help to disengage from stressful thoughts and provide greater clarity of mind.

3. It is ok to say no

With hundreds of designers exhibiting collections throughout the week, there can be a subliminal pressure to schedule in as many shows as possible. Going against the instinct to say ‘yes’ to everyone and everything, can actually be quite empowering (Patrick & Hagtvedt, 2012) and can improve productivity and mental health (Pourjari & Zarnaghash, 2010).

 It is important to recognise your limits and be selective in the shows you choose to see. When thinking about which to attend, also try to schedule in breaks and consider (the likely longer) commuting times. There may be some changes throughout the week but limiting the number of events you attend will give you greater flexibility to adapt – and crucially, remain calm. A number of shows are now made available online too, so it is easier than ever to catch up on those you couldn’t make it to.

4. Stay fuelled

With lots of things to do, people to see and places to be, it can be easy for attention to be directed away sufficiently fuelling our bodies. One simple way to combat this is to ensure snacks are to hand at all times. Nuts, energy bars and smoothies can help to provide your body with the healthy fats, protein and vitamins it needs to keep going throughout long days. Meal-prepping in your spare time can also be an easy way to stock up on nutritious meals that simply need reheating in the evening. 

 In addition, it may be worth incorporating more specific foods into your diet, which research has found to have stress and anxiety-combatting abilities. Some examples include walnuts, bananas and chocolate which have been thought to possess antidepressant, mood-lifting and pleasure-inducing properties, respectively (Trivedi, Patel, Prajapati & Pinto, 2015). Furthermore, while a strong coffee can make early mornings a little more bearable, excess caffeine consumption can heighten anxiety (Brice & Smith, 2002), so perhaps opt for a bottle of water over a large cappuccino post-midday.  

5. Schedule in sleep

Finally, ensure you are allowing yourself enough sleep. Functioning on a sleep-deprived body and brain is not easy on an average day, so during the long, demanding days of Fashion Week, getting eight hours sleep is even more important. Sleep helps our bodies to repair and restore, preventing us from catching illness, irritability and being unable to concentrate. Getting a good night’s sleep can increase stamina and prevent burnout, post- Fashion Week.

Although it is undoubtedly one of the most exciting, anticipated weeks of the year in the industry, it is no secret that Fashion Week can be one of the most overwhelming too. However, by following just a few of these tips, or simply taking the time to implement small acts of self-care, the mayhem can become a little more manageable.

Author

Megan is an undergraduate psychology student from Essex, and loves to combine the study of psychology with her fascination for fashion - in the hope to make a positive influence in the world and to others.

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