In the past decade, the global world of retail has been like a roller coaster of revolution. Consumers are given enormous options for shopping whether it’s online via apps, websites through a touch of the finger or via the varied offline places like malls, departmental stores, exhibitions, pop-ups, etc. The phenomenon of shopping is expanding rapidly anywhere and everywhere. It has penetrated the consumer’s mind in such an effective way that they are seeking experimental and seamless methods of consuming new goods across all the channels.
As most of the retail has shifted online, the shoppers are still lured by new innovative ways of shopping for tangible retail therapy. The retailers need to understand the behaviours and new opportunities which come along with the consumer’s enthusiasm and enjoyment to shop.
The journey to unwind something new with a convenience of human touch and presence is a vital factor for a one-of-a-kind retail getaway. As widely heard before, “When the going gets tough, the tough go shopping?” For many people, shopping is a vent to release the bottled-up stress and “Retail therapy” is one method to relieve stress.
The power of shopping and its ability to transform our lives consciously or unconsciously has been captured through the act of buying yourself a little something to boost your mood when you’re feeling low.