Tag

Feminism

Browsing

When discussing female empowerment, the feminist movement and its success in improving women’s wellbeing within patriarchal societies, the impact of clothing and fashion might be pretty low on the list. However, as we have highlighted on this platform, clothing can play a pivotal role in driving political conversations, in forming group dynamics and just generally improving the confidence of women the world over. To celebrate International Women’s Day on March 8th, we have identified 4 garments that have all positively impacted the lives of women in one way or another.

Boots

Fashion Psychology
Image Source: WashingtonPost.com

The ones we hate to love, high-heeled boots. No one will deny that high-heels are a health hazard. ‘As early as 1881, a British physician reported an occupationally related backache caused by “the wearing of high-heeled boots, which necessitates the continuous action of the muscles of the lower part of the spine, in order to maintain the proper balance and erect position’ (Linder, 1997). Despite the associated pain, women continue to wear high heeled boots for one reason; they make us feel powerful, or if you’re Elle Writer Estelle Tang, they make you feel like a “Powerful Witch”. In a survey conducted by MIC respondents noted that heels helped them to “flip a switch” in their minds that took them from “girl” to “woman.”

Psychologically speaking, it can be the case that high-heeled boots evoke a sense of power in women simply due to the fact that it makes them appear taller. Indeed, in US presidential elections the taller candidate is always more likely to win because we simply process taller people as being more authoritative (McCann, 2001). Interestingly, studies have also found that powerful people overestimate their height. If by adorning those few inches you can be perceived as more powerful, feel more powerful and even be more likely to win an election then as the saying goes: no pain, no gain.

Slogan T-Shirts

Fashion Psychology
Image Source: Essence.com

For years, slogan T-shirts have allowed women to literally wear their hearts on their sleeves and take centre stage in many political spheres. As highlighted by Phyllis Martin in her 2004 book ‘Fashioning Africa: Power and politics of dress’, clothing has always had the capacity to “be threatening to observers and even dangerous for wearers. As sensibilities about gender, sexuality, age, and status converge, the dressed[…]body may be a site for contestation”. From ‘Black Lives Matter’ to ‘Time’s up’ women have being utilising clothing in the form of Slogan T-shirts to ignite social change for several years.

British fashion designer Katharine Hamnett is often credited as one of the first to create a politically charged slogan T-shirt. When meeting the Prime Minister Margaret Thatcher in 1984 she unzipped her jacket to reveal a shirt with the anti-nuclear sentiment that read “58% don’t want Pershing”. Since then, several female fashion designers including Vivienne Westwood and Stella McCartney have all created slogan t-shirts that allow women to express their political viewpoints.

Sadly, a study by NatWest found that when voicing their opinions, a fifth of women have been negatively described as ‘opinionated’, while one in 10 has been called ‘feisty’ or ‘vocal’. These perceptions can often negatively impact a women’s confidence, forcing her into silence. Luckily, Slogan T-shirts can lift the burden of vocalisation by speaking for women in a way that cannot be misinterpreted or go unnoticed.

Bras

Fashion Psychology

A controversial entry on the list, bras has often been seen as an antithesis of female liberation; an instrument created to contort women’s bodies for the male gaze. When digging a little deeper though, you’ll find that bra-burning is less of a feminist staple and more so a trope pushed by anti-feminist media. According to author of Ten of the Greatest Misreported Stories in American Journalism W. Joseph Campbell stated that the during the event in 1968 when the burning happened, bras certainly weren’t the only garment thrown into the fire.  “Invoking bra burning was a convenient means of brushing aside the issues and challenges raised by women’s liberation and discrediting the fledgling movement as shallow and without serious grievance,” Campbell wrote.

When looking at the history of bras you’ll find it has always been routed in providing women with increased comfort and support during times of increased activity. The first bra patent was granted to Mary Phelps Jacob in 1914 in New York who, upon fashioning a bra made up of handkerchiefs and ribbon celebrated the fact that she could “move more freely”. Whilst studies have shown that bras, particularly ill-fitting ones can cause back pain, not wearing a bra when exercising means that your back, neck muscles, and trapezius (a major muscle in the back) are also going to have to work a lot harder to balance out your weight. Similarly, Livestrong reported that ‘sports bra helps minimize the movement of your breasts, which can help to reduce pain and discomfort caused by stretched skin and ligaments caused by working out’. 

The number of women playing sports regularly are increasing and after Nike’s recent impassioned ad featuring Tennis Champion Serena Williams, we’re sure these numbers will continue to climb. There’s no denying that bra’s, particularly Sports Bras have played a significant role for women in this arena.

Shoulder Pads

Fashion Psychology
Image Source: TheDollsFactory.com

During World War II the epaulettes that graced the shoulders of soldiers manoeuvred their way into the fashion industry as women donned shoulder pads as symbol of solidarity with the brave fighters abroad as they contributed to the war effort at home. In post-War times, psychological research has found that shoulder pads have a positive by-effect for working women. In the 80s-movie classic Working Girl, Melanie Griffith’s character dons larger than life shoulder pads to legitimise her new position as a respected business woman and thus the era of power dressing was born with designers such as Alexander McQueen and Dolce & Gabbana showcasing the style on the runway. In the 80s and during its revival in the early 21st century, shoulder pads were the clothing equivalent to the ideology of ‘leaning in’ – taking charge and embodying power in male dominated industries. But why do we associate shoulder pads with power?

Broad shoulders are typically associated with males, with studies showing that men with broad shoulders are not only perceived to be more masculine but they also possess higher testosterone levels (Kasperk et al, 1997). As shoulder pads broaden shoulders, when wearing them women can also be perceived as possessing more masculine traits. It’s certainly true that women should not have to ‘man-up’ their wardrobes in order to level the playing fields. Shoulder pads could lessen the impact of the negative stereotypes that some men hold of women when applying for roles in traditionally male-dominated workplaces.

Did we miss any wardrobe staples? Let us know in the comments

Header Image Source: Variety.com

What is the first image that pops into your mind at the mention of the phrase “I wear the pants in this house”? This is just one bit of evidence as to how fashion and imagery have a profound impact on our perception, beliefs, as well as our judgment. For decades, the image of a man wearing a well-tailored suit represented authority, power, and strength. A few fashion revolutions and creative minds later starting with Coco Chanel’s suit for women, the once men-only item has become a staple of feminine success.

Some may see it as a corporate, constricting, dull manner of dressing, yet it represents freedom and empowerment for which women fought very hard. Despite this inherent dichotomy of the suit, this simple, but powerful combination of garments has once again seen a new wave of appreciation by some of the most popular brands in the world. It has brought on new fashion questions, and a new direction of the suit’s fast-advancing evolution.

The Power of Perception

No matter how much we like to think highly of ourselves when it comes to understanding our fellow humans, we still do judge the book by its cover. Studies have shown that even the slightest difference in office attire can lead to a wide spectrum of conclusions, from one extreme to another – a single undone button can suddenly make a woman seem provocative rather than professional. The same effect can be achieved with a skirt that is just below, or just above the knees.

This seems especially true for ladies who hold more powerful, management positions, as they come with greater expectations and responsibility, associated with more conservative attire. This image alone, or how a woman’s dress code can make or break the key impression she leaves on her potential client or employer, leads us to make more subdued, modest-looking clothes.

The Perception of Power

On the flip side of the power game, we ourselves are deeply shaped by our clothing decisions. It may sound absurd to those who are unfamiliar with the concept, but it’s not just our confidence that is shaped by our clothes. Wearing a suit actually puts your brain in a different gear, so to speak.

As professor of psychology Abraham Rutchick explained, the feeling of power that comes with formal clothes is the driving force of our changing thinking patterns. Simply put, wearing a suit can actually push your mind into more abstract, big-picture thinking processes. So, ladies, if you wish to have an added advantage over your everyday mindset, by all means, put on that pantsuit – it’s good for business.

Image Source: Instagram - @Kay-ttitude

Brands to suit you (up)

Ever since women started taking positions of power and thus introduced their own, creative touch to the traditional suit, brands have started to be much more playful with the trend. As a timeless one, much like the little black dress or the classy black pump, suits will never go out of style – they only tend to be shapeshifters in order to survive the constant need for diversity.

From the classic black suit as seen on Dakota Johnson, all the way to the velvet blue beauty worn by Cara Delevingne, the need for suits has grown rapidly over the past few years. Think: from the classics such as Versace with a more colorful twist, all the way to quirky cuts made by Gabriele Colangelo, exquisite for the office as well as the cocktail party with the clients.

The Changing Tides

Once upon a time, the classic suit was considered the only appropriate office attire. Now that we have women in positions of power around the globe, from Angelina Jolie to Hilary Clinton, they are the ones making and mending the rules. This staple of style is no longer a symbol of exclusively male power, but the one of feminine victory.

Perhaps we cannot erase decades of inequality and how what we wear affects the judgment of others, but we can certainly try our best to be the embodiment of the change that was long overdue – and the power suit is a good place to start.