Manicures are a key part of most beauty routines, and can be beneficial for psychological as well as aesthetic reasons.
What is the baby-face stereotype and how does it give bloggers an advantage? We all know someone who looks ridiculously (often suspiciously) good for their age. Grown men…
We give you 5 steps to spring clean your wardrobe with Fashion Psychology
We take a look back into history to see how political and cultural stress can the mood of the consumer and the subsequent fashion trends that emerge.
This #IWD we’ve investigated the role clothing can play in driving political conversations and empowering women the world over.
We’ve used psychological research to identify 5 easy ways to help you manage Fashion Week.
Meme fashion has come a long way from being relegated to the realms of Instagram to infiltrating wardrobes of consumers.
When it comes to Influencers, many young women secretly adopt the attitude of ‘why them and not me?’
Instantly embodying the positive or professional persona you envisage isn’t always easy. But what if something as simple as the colour of your clothing could turn these visions into reality?