I was thrilled to speak with Naomi Racmay for Stylist Magazine on the psychology behind 00s trends.
“Studies have shown that people are likely to take a trip down memory lane when feeling low or times are hard, as nostalgia has been proven to improve mood, and self-esteem and even make you feel physically warmer. Nostalgia can be evoked when we wear clothes from former and fonder eras, allowing us to physically embody this warm and fuzzy feeling.”
“The pandemic caused a shift in the way people viewed their clothes from “how does this make me look?” to “how does this make me feel?” As a result, we demanded more from our clothes to make us look and feel good, both physically and emotionally. Our style has become an easy tool to embody positive feelings like comfort and joy so it’s understandable that people would be drawn to clothes that remind them of a time when ‘life was good’.”