We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you befriend your body and manage your moods, meaning that your choice of outfit can have a profound effect on how you feel. So, to celebrate the power of clothing to help you lean into who you truly are the FiP team have started a new series called #mysecondskin where we’ll be speaking to people from all walks of life about the role that their wardrobe plays in their everyday life. For our second instalment, we’ll be speaking to founder and influencer Charlotte Williams

Charlotte Williams

Charlotte is the Founder of @sevensixagency which specialises in building unique brand marketing approaches, it runs influencer partnerships and management division with the aim to amplify the visibility of the most interesting yet overlooked content creators. She is also co-host of @sustainablyinfluenced, a podcast centred on discussions about ethical consumerism.

Here’s what Charlotte had to say when we asked her about her relationship with clothing: 

1. How do your clothes make you feel?

Depending on the outfit my clothes can make me feel so many different things. If I am feeling anxious, sad or uncomfortable in my skin certain loungewear or PJs can leave me feeling comforted, supported and relaxed. Whereas, certain dresses can make me feel happy and excited. It depends on the material, texture and history behind the piece. 

2. What is your most treasured item, that brings you joy? 

I weirdly don’t have any pieces I treasure more than others. I love all my clothes individually and everything I own excites me, even down to my pyjamas! 

3. Do you believe your clothes are political/ define you in any way?

I feel like I wear clothes that make me look and feel good. My style is colourful but also quite classic and is perhaps reflective of my personality. 

4. Has Covid-19 changed your relationship with your clothes?

I have spent the majority of the last year wearing loungewear, which is very out of character for me. I’ve recently made an effort to wear some of my favourite or more expensive/dressy pieces on a regular basis so they get worn rather than just sitting in my wardrobe like they are on display in a museum.

5. What are you planning on buying next?

Nothing, I actually don’t need anything and have so many pieces I haven’t worn in a long time so am just excited for the weather to warm up so I can get rotate my wardrobe.

Follow @fashionispsychology on Instagram and use the hashtag #mysecondskin for your chance to be featured.

Author

Maisie is a passionate Psychology of Fashion undergraduate at London College of Fashion, she applies her analytical and inquisitive skills to fashion business with the aim to positively enhance wellbeing.

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