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Get ready to dive into innovation and artistry with an exclusive conversation between Fashion Psychologist Shakaila Forbes-Bell and visionary designer Ray Chu. In this interview, Ray takes us behind the scenes of his stunning SS25 collection, which draws inspiration from an unexpected source—the resilient Crinum asiaticum flower. Discovered during a summer jog, this flower symbolizes wisdom, nobility, and elegance. It is deeply rooted in Taiwanese culture and celebrated for its medicinal properties.

Ray Chu brings this symbolism to life using cutting-edge 3D printing technology, reimagining discarded wires and breathing new vitality into what was once waste. His unique approach to deconstruction and reconstruction mirrors growth and renewal. From fiery reds to playful silhouettes, the collection seamlessly blends practicality with a sense of whimsy. Ray’s designs aren’t just about clothes—they’re about redefining how fashion can integrate nature, culture, and sustainability.

In this thought-provoking interview, Shakaila and Ray explore the emotional connection between fashion and nature and how our stories can reflect resilience and transformation. Let’s dive into the inspiration behind Ray’s collection and how he’s pushing boundaries to create fashion that tells a powerful story.

Shakaila: Ray, your collection was amazing. I love the tailoring. Can you tell us more about the motivation behind this collection?

Ray: So, it all started from the previous collection, Spring -Summer 24. It was inspired by the ocean. I found this flower during a jog in the park. I dug a little deeper and discovered it was a floating plant. When I dug even deeper, I found out that it has different meanings behind that. 

It also represents the residents of Taiwan. For Aboriginal people back in Taiwan, it has a particular healing function. When you get poisoned, you can use flowers to heal yourself, so it has a rich meaning. We want to show the audience that we need to protect the ocean. 

Shakaila: Please tell us more about your mental process when creating this collection.

Ray: It was quite difficult to make this really well. During the process, we had so many back-and-forths with the 3D printing company. 

They wanted to make it thicker so it would stand longer, but then it didn’t fit how the flower looked. Also, when looking for fabric, we always put the sustainability part into our collection because we still care about the earth. We worked with companies in Taiwan that are famous for using food waste like fish scales and water chestnut. The black dress in our collection was made using recycled fish scales.

Shakaila: Your models were incredibly diverse; why was that so important for you to include in your collection

Ray: I feel like everyone can wear everything. In daily life, we see so many people of different ages, races, and genders, and I want people to be inclusive and all together. There are no differences. 

Shakaila: How would you describe the Ray Chu customer?

Ray: I like my customers to feel comfortable about what they are wearing. I want my pieces to be broken down into separate pieces to pair with different brands. I want them to feel self-assured and also care about the earth!

Shakaila Forbes-Bell (left) Interviews Designer Ray Chu (right)
Shakaila Forbes-Bell

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.

More posts by Shakaila Forbes-Bell
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