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The big dress energy podcast

Your favorite monthly podcast on all things fashion psychology

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Discover how fashion psychology can revolutionise your wardrobe – and the way you see yourself

Beauty Psychology

Barbie’s Evolution: From Idealisation to Empowerment

In the ever-evolving world of play, one toy has held supreme since the 50’s –…
Beauty Psychology

Is long hair truly a prerequisite for femininity?

Hair is one of the loudest expressions of individuality, and at the same time, a…
Beauty Psychology

Beyond Beauty: Why Wearing Red Lipstick Makes You Feel Confident

Iconic, bold, and beautiful — these are only a few qualities lent by the classic…
Beauty Psychology
Do Tattoos Affect Personality?
Beauty Psychology
Colour Psychology For Your Crush
Beauty Psychology
Psychology of Scents: Can a scent speak a thousand words?
Beauty Psychology
Nostalgia Fuels the Revival of Ancestral Beauty Rituals
Beauty Psychology
Tearing Down Sexist Ageism One Grey Hair at a Time
Beauty Psychology
The Psychological Shift in Embracing Curls
Fashion Psychology

Inside The Mind of A Trendsetter

Your style isn't just a fashion statement; it's a psychological billboard broadcasting your identity. Fashion,…
Fashion Psychology

How to incorporate the 5 love languages into your personal style

*Disclaimer* this won't find your instant 'aesthetic’ nor will it be a guide to the…
Fashion Psychology

Impact of idealised models through Bandura’s Social Learning Theory

Fashion is all about perception. When it comes to psychology in the fashion world, Albert…
Fashion Psychology
The first hand retelling of the second-hand shopping high
Fashion Psychology
Fashion and Social Change: How Clothing Reflects and Drives Societal Movements
Fashion Psychology
You Are What You Wear: The Psychology Behind Food and Fashion Choices
Fashion Psychology
Why is different annoying?
Fashion Psychology
Does PMS Impact Shopping Behaviour?
Fashion Psychology
Why New Year’s Resolutions Fail (And How To Fix Them)

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Some of the publications Shakaila and FiP have been featured in:

WHAT IS THE PSYCHOLOGY OF FASHION?

When People Hear The Words ‘The Psychology Of Fashion’…

….a look of befuddlement often appears on their face. Many people assume that The Psychology of Fashion solely relates to the way clothes make you feel and that would be incorrect. Whilst research into topics such as Enclothed Cognition and First Impressions have found a link between clothing and behavioural responses, the study of the Psychology of Fashion is extremely multifaceted.

The Psychology of Fashion involves applying psychological theories, practices and approaches to various aspects within the fashion industry. Some of the many topics include multicultural marketing, brand loyalty, cognitive dissonance, the concept of retail therapy, vanity sizing, sustainability, collaboration and much, much more.

The fashion and textile industry is worth upwards of £26 billion in the UK alone. A psychological understanding of the multidimensional nature of consumer behaviour can positively impact the fashion industry in numerous ways. It will not only ensure that new brands entering the industry are able to be competitive but will also provide established brands with the in-depth knowledge required to enter new markets and engage consumers in our-ever changing cultural climate.

The aim of The Psychology of Fashion blog is to foster the growth of research into the fashion industry, incite positive change and offer a new understanding into a business which makes up a huge portion of our everyday lives.

Still want to find out more? Check out the home page and see exactly what The Psychology of Fashion blog has to offer.