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The big dress energy podcast

Your favorite monthly podcast on all things fashion psychology

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Discover how fashion psychology can revolutionise your wardrobe – and the way you see yourself

Beauty Psychology

Barbie’s Evolution: From Idealisation to Empowerment

In the ever-evolving world of play, one toy has held supreme since the 50’s –…
Beauty Psychology

Is long hair truly a prerequisite for femininity?

Hair is one of the loudest expressions of individuality, and at the same time, a…
Beauty Psychology

Beyond Beauty: Why Wearing Red Lipstick Makes You Feel Confident

Iconic, bold, and beautiful — these are only a few qualities lent by the classic…
Beauty Psychology
Do Tattoos Affect Personality?
Beauty Psychology
Colour Psychology For Your Crush
Beauty Psychology
Psychology of Scents: Can a scent speak a thousand words?
Beauty Psychology
Nostalgia Fuels the Revival of Ancestral Beauty Rituals
Beauty Psychology
Tearing Down Sexist Ageism One Grey Hair at a Time
Beauty Psychology
The Psychological Shift in Embracing Curls
Fashion Psychology

Fashion and Social Change: How Clothing Reflects and Drives Societal Movements

You know that saying, "Don't judge a book by its cover?" It turns out our…
Fashion Psychology

You Are What You Wear: The Psychology Behind Food and Fashion Choices

Have you ever noticed that what you wear can affect your mood and behavior? You…
Fashion Psychology

Why is different annoying?

Working in fashion has taught me that there are as many styles as there are…
Fashion Psychology
Does PMS Impact Shopping Behaviour?
Fashion Psychology
Why New Year’s Resolutions Fail (And How To Fix Them)
Fashion Psychology
Nothing is trending because everything is trending
Fashion Psychology
The Psychology of Fashion Hoarders
Fashion Psychology
How can Jungian Archetypes shape the way we dress
Fashion Psychology
Sharing is caring: the psychology of secondhand

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WHAT IS THE PSYCHOLOGY OF FASHION?

When People Hear The Words ‘The Psychology Of Fashion’…

….a look of befuddlement often appears on their face. Many people assume that The Psychology of Fashion solely relates to the way clothes make you feel and that would be incorrect. Whilst research into topics such as Enclothed Cognition and First Impressions have found a link between clothing and behavioural responses, the study of the Psychology of Fashion is extremely multifaceted.

The Psychology of Fashion involves applying psychological theories, practices and approaches to various aspects within the fashion industry. Some of the many topics include multicultural marketing, brand loyalty, cognitive dissonance, the concept of retail therapy, vanity sizing, sustainability, collaboration and much, much more.

The fashion and textile industry is worth upwards of £26 billion in the UK alone. A psychological understanding of the multidimensional nature of consumer behaviour can positively impact the fashion industry in numerous ways. It will not only ensure that new brands entering the industry are able to be competitive but will also provide established brands with the in-depth knowledge required to enter new markets and engage consumers in our-ever changing cultural climate.

The aim of The Psychology of Fashion blog is to foster the growth of research into the fashion industry, incite positive change and offer a new understanding into a business which makes up a huge portion of our everyday lives.

Still want to find out more? Check out the home page and see exactly what The Psychology of Fashion blog has to offer.