Picture it. You’re in a fitting room. You snap that selfie to send to your significant other. You’re in love, you feel great, and mentally you are already…
I was delighted to speak to Mail+ about the way people relate to their clothing, ‘Dopamine Dressing’ and escapism in a post pandemic era. The pandemic ‘has caused…
Super grateful to be profiled in The Independent in a brilliant write up by Andy Martin on how our relationship with clothing has evolved over time. “I hate the…
Hairstyles are a key part of self-expression, in the same way that makeup and clothing are. The way that we style our hair can be a manifestation of…
We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…
The sensation of physical retail Physical retail allows us to engage with a brand beyond just purchasing products, and the experience adds to our brand perception and loyalty.…
I spoke with Alice Porter for Stylist on what motivates us to shop and how we can shop mindfully. “Clothes and fashion allow people to signal their identity…
We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…
Fashion may be said to be inherently genderless. But for centuries, traditional conventions for men have barred them from many aspects of fashion. Even today, men’s sections in clothing…
We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…
What is it like to be a model? Do you get free stuff? Have you met anyone famous? Are you allowed to eat that? Numerous questions about what it…
We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…
Commodity theory puts forward the notion: the scarcity of the product alters its perceived value. This perception of scarcity, exclusivity, and therefore reduced accessibility to all reinforces the principle…
I was thrilled to sit down with Brian Baskin, Diana Pearl and Kayla Marci to assess the consumer landscape, talk trends and evaluate how retailers are reacting to…
We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…
“I hope we can still be friends”, “I really need to focus on my career right now”, or worst yet, “It’s not you, it’s me”. Breakups are hard…
I was thrilled to discuss how dressing up can be a form of self-care and escapism with Prudence Wade for The Independent. “Whilst it’s been great to not…
I was so delighted to speak with Katie Attardo for Marie Claire about how we are approaching fashion after the pandemic. Including the many shifts in how and…
We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…
How many times have you been running around at work trying to meet a tight deadline and suddenly noticed your heart pumping faster, your head hurting, you are…