Skip to main content

Discover how fashion psychology can revolutionise your wardrobe – and the way you see yourself

The big dress energy podcast

Your favorite monthly podcast on all things fashion psychology

Filter

Beauty Psychology

Is long hair truly a prerequisite for femininity?

Hair is one of the loudest expressions of individuality, and at the same time, a…
Beauty Psychology

Beyond Beauty: Why Wearing Red Lipstick Makes You Feel Confident

Iconic, bold, and beautiful — these are only a few qualities lent by the classic…
Beauty Psychology

Do Tattoos Affect Personality?

We see a huge number of tattoos in the modern age and tattoo shops around…
Beauty Psychology
Colour Psychology For Your Crush
Beauty Psychology
Psychology of Scents: Can a scent speak a thousand words?
Beauty Psychology
Nostalgia Fuels the Revival of Ancestral Beauty Rituals
Beauty Psychology
Tearing Down Sexist Ageism One Grey Hair at a Time
Beauty Psychology
The Psychological Shift in Embracing Curls
Beauty Psychology
Body Positivity and Brands: is their mission authentic?
Fashion Psychology

Does PMS Impact Shopping Behaviour?

Being a woman is a journey that involves having to deal with many internal psychological…
Fashion Psychology

Why New Year’s Resolutions Fail (And How To Fix Them)

The psychology behind successful new years resolutions
Fashion Psychology

Nothing is trending because everything is trending

About the increasingly fast cycle of trends, why we crave newness and what that means…
Fashion Psychology
The Psychology of Fashion Hoarders
Fashion Psychology
How can Jungian Archetypes shape the way we dress
Fashion Psychology
Sharing is caring: the psychology of secondhand
Fashion Psychology
Revenge Dressing: The Antidote to Post-Breakup Blues
Fashion Psychology
The Psychology Behind Jewellery
Fashion Psychology
I dress to impress = I am worthy

As featured in

Some of the publications Shakaila and FiP have been featured in:

WHAT IS THE PSYCHOLOGY OF FASHION?

When People Hear The Words ‘The Psychology Of Fashion’…

….a look of befuddlement often appears on their face. Many people assume that The Psychology of Fashion solely relates to the way clothes make you feel and that would be incorrect. Whilst research into topics such as Enclothed Cognition and First Impressions have found a link between clothing and behavioural responses, the study of the Psychology of Fashion is extremely multifaceted.

The Psychology of Fashion involves applying psychological theories, practices and approaches to various aspects within the fashion industry. Some of the many topics include multicultural marketing, brand loyalty, cognitive dissonance, the concept of retail therapy, vanity sizing, sustainability, collaboration and much, much more.

The fashion and textile industry is worth upwards of £26 billion in the UK alone. A psychological understanding of the multidimensional nature of consumer behaviour can positively impact the fashion industry in numerous ways. It will not only ensure that new brands entering the industry are able to be competitive but will also provide established brands with the in-depth knowledge required to enter new markets and engage consumers in our-ever changing cultural climate.

The aim of The Psychology of Fashion blog is to foster the growth of research into the fashion industry, incite positive change and offer a new understanding into a business which makes up a huge portion of our everyday lives.

Still want to find out more? Check out the home page and see exactly what The Psychology of Fashion blog has to offer.