Fashion is Psychology
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  • Research
    The Psychology of Knock-offs
    21/06/2021
    The Psychology Behind Costume Design
    17/05/2021
    Dismantling Gender Stereotypes Through Fashion
    15/03/2021
    Wardrobe Ethnography Why you need to know about Wardrobe Ethnography
    05/01/2021
    psychology of scents fragrance psychology fashion psychology Psychology of Scents Part 1: Can a scent speak a thousand words?
    15/08/2020
    Fashioning Grief
    02/08/2020
    fashion psychology sustainability Glass half empty? Fashion and the water crisis
    19/07/2020
    Have we Achieved Body Positivity yet?
    23/06/2020
    Social Media, Body Image and Coronavirus ​
    07/06/2020
    What to wear when working from home
    21/03/2020
    Previous Next
  • Pop Psychology
    Lost Your True Style in the Midst of Instagram? Here’s How Psychology Can Help!
    11/05/2022
    I dress to impress = I am worthy
    04/05/2022
    Trying on New Clothes is Like Trying on New Selves
    22/02/2022
    If only clothes could talk… but they can!
    11/02/2022
    Taking Ownership of Ownership
    14/01/2022
    Why New Year’s Resolutions Fail (And How To Fix Them)
    11/01/2022
    Meme Fashion
    27/12/2021
    The Juxtaposition of Maximalism and Minimalism
    15/11/2021
    Red Carpet Green Dress Design Contest Winners 2021
    02/11/2021
    The Joy of Tangible Therapy
    01/11/2021
    Previous Next
  • Culture
    The Psychological Shift in Embracing Curls
    19/07/2021
    Earrings for Men: Tradition Versus Trends
    05/07/2021
    Dismantling Gender Stereotypes Through Fashion
    15/03/2021
    Why Am I Uncomfortable In My Ethnic Dress?
    28/02/2021
    Unisex Clothing Is Here to Stay
    23/02/2021
    22 Black-Owned Brands to Support Now and Forever
    01/10/2020
    Essay: The relationship between Fashion Psychology and Black Lives Matter
    08/06/2020
    hair psychology lockdown coronavirus fashion Is hair the key to your lockdown woes?
    18/05/2020
    Skin, Feathers and Gems: Psychology and Carnival Costumes
    03/03/2020
    GLAMOUR: Why black models need to be better represented in the fashion industry
    24/10/2019
    Previous Next
  • Interviews
    #Mysecondskin: Bryony Porter
    30/08/2021
    #Mysecondskin: Samata Pattinson
    23/08/2021
    #Mysecondskin: Jess Cheng
    14/07/2021
    #MySecondSkin: Stephanie Irwin
    06/07/2021
    #MySecondSkin: Dion Terrelonge
    29/06/2021
    #MySecondSkin: Rosette Ale
    14/06/2021
    My Second Skin: Richard Kolapo
    07/06/2021
    My Second Skin: Charlotte Williams
    31/05/2021
    My Second Skin: Shakaila Forbes-Bell
    24/05/2021
    FASHION PSYCHOLOGY SHAKAILA Everything You Need to Know About Fashion Psychology
    07/09/2020
    Previous Next
  • Features
    THE BRITISH PUBLIC’S FAVOURITE TRENDS | Guap
    08/06/2022
    The Midriff Is Officially Back In Action — Thoughts? | The Zoe Report
    01/06/2022
    Is there more to fashion’s 00s obsession than meets the eye? | Stylist
    23/05/2022
    The psychological power of wearing pink | Telegraph
    11/05/2022
    The Psychology of Why We Buy What We Buy | SFF
    09/05/2022
    Beyond the “Norm”: 9 People Share What Size Inclusivity Means to Them | Brides
    09/05/2022
    Flashing the flesh: what’s behind the new barely-there trend? | The Guardian
    07/05/2022
    Channel 5: Uncover the psychology behind the tricks TK Maxx play to make us buy more
    01/05/2022
    My Style, My Self: The Items That Comforted Us Throughout The Pandemic | R29
    07/04/2022
    Vita Daily: A Lesson In Layering From NYFW
    28/03/2022
    Previous Next
  • Style & Beauty
    Opin: It is lonely at the top… and in the middle… and at the bottom…
    18/10/2021
    Nostalgia Fuels the Revival of Ancestral Beauty Rituals
    08/09/2021
    Tearing Down Sexist Ageism One Grey Hair at a Time
    01/09/2021
    What is Dopamine Dressing?
    25/08/2021
    Modelling – What kind of game is that?
    28/06/2021
    How can Jungian Archetypes shape the way we dress?
    09/02/2021
    Colour Psychology For Your Crush
    09/02/2021
    5 Tips for Shopping Mindfully
    25/01/2021
    How Has COVID-19 Changed the Beauty Industry?
    19/01/2021
    Stress and Your Skin
    12/10/2020
    Previous Next
Anti-Assault fashion
Pop Psychology

Anti-Assault fashion

Trigger warning: mention of sexual…

Read More
THE BRITISH PUBLIC’S FAVOURITE TRENDS | Guap
Feautures

THE BRITISH PUBLIC’S FAVOURITE TRENDS | Guap

I spoke with Charlie Culverhouse…

Read More
The Midriff Is Officially Back In Action — Thoughts? | The Zoe Report
Feautures

The Midriff Is Officially Back In Action — Thoughts? | The Zoe Report

I spoke with Nicole Kliest…

Read More
Is there more to fashion’s 00s obsession than meets the eye? | Stylist
Feautures

Is there more to fashion’s 00s obsession than meets the eye? | Stylist

I was thrilled to speak…

Read More
The psychological power of wearing pink | Telegraph
Feautures

The psychological power of wearing pink | Telegraph

I spoke with Melissa Twigg…

Read More
Lost Your True Style in the Midst of Instagram? Here’s How Psychology Can Help!
Pop Psychology

Lost Your True Style in the Midst of Instagram? Here’s How Psychology Can Help!

From Subculture to Mainstream Pear…

Read More
Pop Psychology

Anti-Assault fashion

By Tyffaine Akkouche 29/06/2022

Trigger warning: mention of sexual assault The things we wear are often weaponized against us in instances of sexual assault or harrasment- but what if we could weaponise…

Feautures

THE BRITISH PUBLIC’S FAVOURITE TRENDS | Guap

By Shakaila Forbes-Bell 08/06/2022

I spoke with Charlie Culverhouse for Guap Fashion to unravel the reasoning behind consumers fascination with the past. “One of the reasons why it’s appealing to revisit past decades…

Feautures

The Midriff Is Officially Back In Action — Thoughts? | The Zoe Report

By Shakaila Forbes-Bell 01/06/2022

I spoke with Nicole Kliest for The Zoe Report on the move to using clothing as a tool to celebrate our bodies and the emotional impact of revealing…

Feautures

Is there more to fashion’s 00s obsession than meets the eye? | Stylist

By Shakaila Forbes-Bell 23/05/2022

I was thrilled to speak with Naomi Racmay for Stylist Magazine on the psychology behind 00s trends. “Studies have shown that people are likely to take a trip…

Feautures

The psychological power of wearing pink | Telegraph

By Shakaila Forbes-Bell 11/05/2022

I spoke with Melissa Twigg for the Telegraph on how wearing pink can change depending on how you see yourself. A study in Japan showed that only men…

Pop Psychology

Lost Your True Style in the Midst of Instagram? Here’s How Psychology Can Help!

By Sarah Seung-McFarland 11/05/2022

From Subculture to Mainstream Pear shapes, apple bottoms, and clothes that accentuate these fruity figures were once looked down upon by the mainstream. These standards of beauty were…

Feautures

Beyond the “Norm”: 9 People Share What Size Inclusivity Means to Them | Brides

By Shakaila Forbes-Bell 09/05/2022

I had the pleasure of speaking with Alison McGill for Brides to discuss size inclusivity as it relates to wedding attire. As well as the importance of size…

Feautures

The Psychology of Why We Buy What We Buy | SFF

By Shakaila Forbes-Bell 09/05/2022

During The Sustainable Fashion Forum 2022 conference I joined the conversation about the psychology of fast fashion. I spoke on what fashion psychology is, the science behind why…

Feautures

Flashing the flesh: what’s behind the new barely-there trend? | The Guardian

By Shakaila Forbes-Bell 07/05/2022

I discussed the psychology behind the barley there trend with Fleur Britten for the Guardian. “[it’s easier for celebrities to] get away with barely-there fashion, because they’re less…

Pop Psychology

I dress to impress = I am worthy

By Teodora Vujic 04/05/2022

For my first day of school, my mother dressed me in a gorgeous velvet dress with organza bell sleeves and matching shoes. It is a common thing to…

Feautures

Channel 5: Uncover the psychology behind the tricks TK Maxx play to make us buy more

By Shakaila Forbes-Bell 01/05/2022

I was deighted to be on the big screen speaking on Channel 5’s TK Maxx: How Do they D it?. Take a watch to uncover all the tricks…

Feautures

My Style, My Self: The Items That Comforted Us Throughout The Pandemic | R29

By Shakaila Forbes-Bell 07/04/2022

I spoke to Frances Solá-Santiago on the way our relationship with our clothing has shifted post-pandemic for Refinery29. “People were thinking, ‘How are my clothes helping to shape…

Feautures

Vita Daily: A Lesson In Layering From NYFW

By Maisie Allum 28/03/2022

I was thrilled to chat with Vita Daily to discuss the embrace of creative layering and wrapping following the pandemic as a way to regain control of our…

Pop Psychology

Trying on New Clothes is Like Trying on New Selves

By Ashley Alt 22/02/2022

Using clothes as self-improvement I have moved cities multiple times over the past several years. Each time is equally nerve-racking as it is exciting, but the one thing…

Feautures

Harpers Bazaar: Why are we so obsessed with newness when it comes to our wardrobes?

By Shakaila Forbes-Bell 15/02/2022

I conversed with the lovely Amy De Klerk for Harpers Bazaar about navigating society’s obsession with newness and how we can manage shopping thrills with mindfulness practises. “The…

Pop Psychology

If only clothes could talk… but they can!

By Maisie Allum 11/02/2022

We make assumptions about someones personal and occupational attributes in the first 0.10 seconds (yes, that quick) of seeing them. But how much do our fits affect these…

Pop Psychology

Taking Ownership of Ownership

By Jane West 14/01/2022

There is an old expression: ‘You can never have enough clothes.’ An expression often used to justify excessive consumption and deemed the perfect excuse to defend a bulging…

Feautures

Porter: We Ask Fashion Psychologists What Your Jewellery Says About You

By Shakaila Forbes-Bell 11/01/2022

I was delighted to speak with Charlie Boyd for Porter Magazine on how our jewellery can influence our mood, reflect our identity and empower us every day! “The…

Pop Psychology

Why New Year’s Resolutions Fail (And How To Fix Them)

By Shakaila Forbes-Bell 11/01/2022

The psychology behind successful new years resolutions

Feautures

Glossy: ‘Prada ski or nada ski’: How skiwear became the ‘it’ girl uniform

By Shakaila Forbes-Bell 07/01/2022

I spoke with Glossy about the psychology behind the elevated loungewear you can wear in the cold. The trend of Skiwear has become the ‘it’ girl uniform, even…

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    • The Midriff Is Officially Back In Action — Thoughts? | The Zoe Report
    • Is there more to fashion’s 00s obsession than meets the eye? | Stylist
    • The psychological power of wearing pink | Telegraph
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