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I spoke to the Guardian on how clothes have become another way to psychologically transport ourselves on holiday. 

“Many people are craving their pre-pandemic lifestyles. As such, they have begun utilising their wardrobes as a tool not only to experience escapism but also to regain a sense of normalcy. You may not be able to hop on a plane and unwind on a beach … but you can … [dress] the part to amplify the experience of your staycation.”
“Studies have shown that outlandish dressing or simply dressing in a way that is outside of your day-to-day can carry a tension-release dimension.”

Take a read of the piece in full here

Shakaila Forbes-Bell

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.

More posts by Shakaila Forbes-Bell

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