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In light of the new ‘BBL clothing’ trend I spoke to The Zoe Report about how “sexy clothing” truly makes us feel.

“Sharp shifts in trends enable people to feel like they are dressing outside of the norm. When people wear novel or outlandish styles it can act as a form of escapism enabling them to step out of the confinement and boredom induced by the pandemic and step into a space of creativity and fun.”
“For me, ‘sexy’ is a feeling and I always revert to the theory of enclothed cognition when it comes to dressing to feel a certain way. For example, studies have shown that people feel stronger when they wear superman T-shirts because they associated that character and symbol with strength and embodied those traits when they wore the T-shirt. So, the same logic can be applied to sexy dressing, it has less to do with skin and more to do with your personal associations with sexiness.”

Click here to take a read of the full article. 

Shakaila Forbes-Bell

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.

More posts by Shakaila Forbes-Bell

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