Instantly embodying the positive or professional persona you envisage isn’t always easy. But what if something as simple as the colour of your clothing could turn these visions into reality?
In the second of our two-part Sciencing Beauty series, Beauty Writer Alysha Yates reveals how makeup helped her deal with the grief of losing her mother.
We’ve gathered psychological research to help you decide which colour to wear this Valentine’s Day
In order to gain a deeper insight into McGrath’s transformative powers we’ve conducted an investigation into the science behind some of her latest looks.
What is the cause behind animal prints’ rare ability to transcend seasons? Evolutionary psychology would suggest that it has something to do with fear.
Psychological research suggests that women might use cosmetics differently, and have variable opinions on cosmetic surgery at different times during their ovulation cycle. What is the science behind it?
People began to notice just how much the frame and proper fullness of the eyebrows can affect not only the shape of a person’s face, but actually enhance their beauty.
Research has suggested that there may be benefits to buying appropriate and stylish workout clothes but there is a catch…
Fast Fashion is fast becoming a dirty business. Whilst reports suggest that Fast Fashion is the fastest growing sector of the entire apparel industry (FEE, 2017) it is…