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I spoke to Katherine Singh for Refinery29, Canada about how Balaclavas are the perfect mix of all the emerging fashion trends.

“We’ve seen a global adoption of the athleisure uniform this year and people finding themselves getting into the habit of shopping for what makes them feel good rather than what society has deemed conventionally appropriate.”
“Balaclavas are a mix of all the major emerging trends: cosy knitwear, maximalist accessories, and nostalgia dressing.”
“Balaclavas are functional pieces that can be played with to create edgy looks without compromising comfort.”
“Maximalist dressing goes hand-in-hand with this push to dress for yourself and experiment with personal style… This is known as “dopamine dressing. It’s the psychological lift we get from the clothes we wear and speaks to the idea that often what people choose to put on their bodies helps to fulfil an emotional need.” 

Check out the full piece here!

Shakaila Forbes-Bell

Author Shakaila Forbes-Bell

Shakaila Forbes-Bell is a Fashion Psychologist, consultant, TV commentator, founder of the platform 'Fashion is Psychology' and best-selling author of the book “Big Dress Energy”. She uses scientific research to uncover ‘the why behind the what’ when it comes to consumer behaviour and personal style choices. She has worked with global fashion brands, including Depop, Maybelline, Next, eBay and Calvin Klien, and is the current in-house fashion psychologist for Afterpay. She has by-lines in Mr Porter, Marie Claire and i-D, and has been featured in numerous global publications and TV shows, including Forbes, Vogue, ITV, Channel 5, Fox News 5 and many more.

More posts by Shakaila Forbes-Bell

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