Shakaila Forbes-Bell is a published Fashion Psychologist, consultant, experienced marketer, writer and founder of Fashion is Psychology. She has worked with global fashion brands like Next, Sainsbury’s and AfterPay to help consumers understand the psychological significance of their clothing and beauty choices. She has bylines in renowned magazines including, i-D, Glamour and Marie Claire. Her work investigating the impact of racial diversity in fashion media has been published in the International Journal of Market Research.