The average woman has 103 things in her closet, of which only 10% are worn. With these statistics in mind, it makes perfect sense that the heroic, periodic…
‘People are afraid of being alone because they are hesitant to rely on themselves for happiness, but there is no escaping one’s self.’– Thomas DummThomas Dumm is a…
It’s Friday night and I am getting ready to go out out after work. Somewhere fancier than where we usually go – remarkably fancier as it goes -…
I was delighted to be interviewed by Tara Hejazi for Mimp Mag. We discussed what Fashion Psychology truly means, post-pandemic consumer habits and much more!“We often think of…
We’ve used psychological research to identify 5 easy ways to help you manage Fashion Week.
I was delighted to speak with Katherine Singh for Refinery 29 to unpack the latest buying trends, post-pandemic style & Dopamine Dressing.”People haven’t been able to express that…
As anxieties around COVID-19 have segued into a deeper and more consistent malaise, a longing for simpler times has caused people to reshape everyday behaviour’s around comforting goods…
I discussed the importance of having comfort in our wardrobes amidst a post-pandemic world for CBC News. Clothing allows us to imagine and reflect the person we want…
I had the honour of speaking to the Jamaica Observer to discuss how our clothes can influence our psychological state based on the theory of Enclothed Cognition. “Enclothed…
We have been quick to admire mature men for donning their salt-and-pepper mane, but seldom do we appreciate women who choose to age gracefully. As a society that’s…
We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…
‘Dopamine Dressing’ explains how our clothes can make us feel positive. It was born out of one of the core principles which explains our motivations behind why we…
We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…
I’m sure it comes as no surprise to you that Covid has forced fashion businesses to accelerate their digital transformation. Technology has become more of a necessity than…
I spoke to the Guardian on how clothes have become another way to psychologically transport ourselves on holiday. “Many people are craving their pre-pandemic lifestyles. As such, they…
I was delighted to be featured in Forbes again discussing my work with Afterpay in understanding how the pandemic has forever impacted workwear.For many people, sky high heels…
I delighted to speak to Frances Solá-Santiago for Refienery29 to discuss the psychology behind matching couple style. “If you think about a brand or a company, they have…
In light of the new ‘BBL clothing’ trend I spoke to The Zoe Report about how “sexy clothing” truly makes us feel.“Sharp shifts in trends enable people to…
I spoke with RTE to discuss the shift in what we are wearing post pandemic, most of us are finally able to take a more creative approach by…
Picture it. You’re in a fitting room. You snap that selfie to send to your significant other. You’re in love, you feel great, and mentally you are already…