Fashion is Psychology
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  • Research
    The Psychology of Knock-offs
    21/06/2021
    The Psychology Behind Costume Design
    17/05/2021
    Dismantling Gender Stereotypes Through Fashion
    15/03/2021
    Wardrobe Ethnography Why you need to know about Wardrobe Ethnography
    05/01/2021
    psychology of scents fragrance psychology fashion psychology Psychology of Scents Part 1: Can a scent speak a thousand words?
    15/08/2020
    Fashioning Grief
    02/08/2020
    fashion psychology sustainability Glass half empty? Fashion and the water crisis
    19/07/2020
    Have we Achieved Body Positivity yet?
    23/06/2020
    Social Media, Body Image and Coronavirus ​
    07/06/2020
    What to wear when working from home
    21/03/2020
    Previous Next
  • Pop Psychology
    Lost Your True Style in the Midst of Instagram? Here’s How Psychology Can Help!
    11/05/2022
    I dress to impress = I am worthy
    04/05/2022
    Trying on New Clothes is Like Trying on New Selves
    22/02/2022
    If only clothes could talk… but they can!
    11/02/2022
    Taking Ownership of Ownership
    14/01/2022
    Why New Year’s Resolutions Fail (And How To Fix Them)
    11/01/2022
    Meme Fashion
    27/12/2021
    The Juxtaposition of Maximalism and Minimalism
    15/11/2021
    Red Carpet Green Dress Design Contest Winners 2021
    02/11/2021
    The Joy of Tangible Therapy
    01/11/2021
    Previous Next
  • Culture
    The Psychological Shift in Embracing Curls
    19/07/2021
    Earrings for Men: Tradition Versus Trends
    05/07/2021
    Dismantling Gender Stereotypes Through Fashion
    15/03/2021
    Why Am I Uncomfortable In My Ethnic Dress?
    28/02/2021
    Unisex Clothing Is Here to Stay
    23/02/2021
    22 Black-Owned Brands to Support Now and Forever
    01/10/2020
    Essay: The relationship between Fashion Psychology and Black Lives Matter
    08/06/2020
    hair psychology lockdown coronavirus fashion Is hair the key to your lockdown woes?
    18/05/2020
    Skin, Feathers and Gems: Psychology and Carnival Costumes
    03/03/2020
    GLAMOUR: Why black models need to be better represented in the fashion industry
    24/10/2019
    Previous Next
  • Interviews
    #Mysecondskin: Bryony Porter
    30/08/2021
    #Mysecondskin: Samata Pattinson
    23/08/2021
    #Mysecondskin: Jess Cheng
    14/07/2021
    #MySecondSkin: Stephanie Irwin
    06/07/2021
    #MySecondSkin: Dion Terrelonge
    29/06/2021
    #MySecondSkin: Rosette Ale
    14/06/2021
    My Second Skin: Richard Kolapo
    07/06/2021
    My Second Skin: Charlotte Williams
    31/05/2021
    My Second Skin: Shakaila Forbes-Bell
    24/05/2021
    FASHION PSYCHOLOGY SHAKAILA Everything You Need to Know About Fashion Psychology
    07/09/2020
    Previous Next
  • Features
    The Psychology of Why We Buy What We Buy | SFF
    09/05/2022
    Beyond the “Norm”: 9 People Share What Size Inclusivity Means to Them | Brides
    09/05/2022
    Channel 5: Uncover the psychology behind the tricks TK Maxx play to make us buy more
    01/05/2022
    Vita Daily: A Lesson In Layering From NYFW
    28/03/2022
    Harpers Bazaar: Why are we so obsessed with newness when it comes to our wardrobes?
    15/02/2022
    Porter: We Ask Fashion Psychologists What Your Jewellery Says About You
    11/01/2022
    Glossy: ‘Prada ski or nada ski’: How skiwear became the ‘it’ girl uniform
    07/01/2022
    Refinery29: This Winter Trend Will Remind You Of School (In A Good Way)
    30/11/2021
    Marie Claire: You’ve Got the Power
    16/11/2021
    1 Granary: Can Fashion Help with Grief?
    11/11/2021
    Previous Next
  • Style & Beauty
    Opin: It is lonely at the top… and in the middle… and at the bottom…
    18/10/2021
    Nostalgia Fuels the Revival of Ancestral Beauty Rituals
    08/09/2021
    Tearing Down Sexist Ageism One Grey Hair at a Time
    01/09/2021
    What is Dopamine Dressing?
    25/08/2021
    Modelling – What kind of game is that?
    28/06/2021
    How can Jungian Archetypes shape the way we dress?
    09/02/2021
    Colour Psychology For Your Crush
    09/02/2021
    5 Tips for Shopping Mindfully
    25/01/2021
    How Has COVID-19 Changed the Beauty Industry?
    19/01/2021
    Stress and Your Skin
    12/10/2020
    Previous Next
Lost Your True Style in the Midst of Instagram? Here’s How Psychology Can Help!
Pop Psychology

Lost Your True Style in the Midst of Instagram? Here’s How Psychology Can Help!

From Subculture to Mainstream Pear…

Read More
The Psychology of Why We Buy What We Buy | SFF
Feautures

The Psychology of Why We Buy What We Buy | SFF

During The Sustainable Fashion Forum…

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Beyond the “Norm”: 9 People Share What Size Inclusivity Means to Them | Brides
Feautures

Beyond the “Norm”: 9 People Share What Size Inclusivity Means to Them | Brides

I had the pleasure of…

Read More
I dress to impress = I am worthy
Pop Psychology

I dress to impress = I am worthy

For my first day of…

Read More
Channel 5: Uncover the psychology behind the tricks TK Maxx play to make us buy more
Feautures

Channel 5: Uncover the psychology behind the tricks TK Maxx play to make us buy more

I was deighted to be…

Read More
Vita Daily: A Lesson In Layering From NYFW
Feautures

Vita Daily: A Lesson In Layering From NYFW

I was thrilled to chat…

Read More
Pop Psychology

Are Your Clothes Destine for Landfill?

By Sara 25/10/2021

The average woman has 103 things in her closet, of which only 10% are worn. With these statistics in mind, it makes perfect sense that the heroic, periodic…

Style & Beauty

Opin: It is lonely at the top… and in the middle… and at the bottom…

By Sofie Hemmet 18/10/2021

‘People are afraid of being alone because they are hesitant to rely on themselves for happiness, but there is no escaping one’s self.’– Thomas DummThomas Dumm is a…

Pop Psychology

How Wearing Heels Can Save You Money!

By Jane West 11/10/2021

It’s Friday night and I am getting ready to go out out after work. Somewhere fancier than where we usually go – remarkably fancier as it goes -…

Feautures

Mimp Mag: The Age of Post-Pandemic Dressing: An Interview with Fashion Psychologist Shakaila Forbes-Bell

By Shakaila Forbes-Bell 29/09/2021

I was delighted to be interviewed by Tara Hejazi for Mimp Mag. We discussed what Fashion Psychology truly means, post-pandemic consumer habits and much more!“We often think of…

Fashion Psychology Pop Psychology

5 Ways to Survive Fashion Week

By Megan Payne 16/09/2021

We’ve used psychological research to identify 5 easy ways to help you manage Fashion Week.

Feautures

R29: Calling It: Sequins Are For Everyday Now

By Shakaila Forbes-Bell 13/09/2021

I was delighted to speak with Katherine Singh for Refinery 29 to unpack the latest buying trends, post-pandemic style & Dopamine Dressing.”People haven’t been able to express that…

Style & Beauty

Nostalgia Fuels the Revival of Ancestral Beauty Rituals

By Nikita Bhalla 08/09/2021

As anxieties around COVID-19 have segued into a deeper and more consistent malaise, a longing for simpler times has caused people to reshape everyday behaviour’s around comforting goods…

Feautures

CBC: The pandemic has changed the way people dress. Should office wardrobes change, too?

By Shakaila Forbes-Bell 07/09/2021

I discussed the importance of having comfort in our wardrobes amidst a post-pandemic world for CBC News. Clothing allows us to imagine and reflect the person we want…

Feautures

Jamaica Observer: A Taste Level, So Refined — Resortwear

By Shakaila Forbes-Bell 07/09/2021

I had the honour of speaking to the Jamaica Observer to discuss how our clothes can influence our psychological state based on the theory of Enclothed Cognition. “Enclothed…

Style & Beauty

Tearing Down Sexist Ageism One Grey Hair at a Time

By Jharna Pariani 01/09/2021

We have been quick to admire mature men for donning their salt-and-pepper mane, but seldom do we appreciate women who choose to age gracefully. As a society that’s…

Interviews

#Mysecondskin: Bryony Porter

By Maisie Allum 30/08/2021

We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…

Pop Psychology

What is Dopamine Dressing?

By Shakaila Forbes-Bell 25/08/2021

‘Dopamine Dressing’ explains how our clothes can make us feel positive. ⁠It was born out of one of the core principles which explains our motivations behind why we…

Interviews

#Mysecondskin: Samata Pattinson

By Maisie Allum 23/08/2021

We often think of our clothes as things, as possessions separate from ourselves when in reality, they act as a second skin. Your personal style can help you…

Pop Psychology

How do Virtual models influence body image?

By Maisie Allum 09/08/2021

I’m sure it comes as no surprise to you that Covid has forced fashion businesses to accelerate their digital transformation. Technology has become more of a necessity than…

Feautures

The Guardian: Too cool for the pool … holidaywear brings summer to the city

By Shakaila Forbes-Bell 08/08/2021

I spoke to the Guardian on how clothes have become another way to psychologically transport ourselves on holiday. “Many people are craving their pre-pandemic lifestyles. As such, they…

Feautures

Forbes: Fashion Psychologist Shakaila Forbes-Bell Explains How Office Attire Is Changing After Quarantine

By Shakaila Forbes-Bell 08/08/2021

I was delighted to be featured in Forbes again discussing my work with Afterpay in understanding how the pandemic has forever impacted workwear.For many people, sky high heels…

Feautures

R29: The Love — And Strategy — Behind Couple Style

By Shakaila Forbes-Bell 05/08/2021

I delighted to speak to Frances Solá-Santiago for Refienery29 to discuss the psychology behind matching couple style. “If you think about a brand or a company, they have…

Feautures

TZR: A New Wave Of Designers Are Making Fashion Sensual Again

By Shakaila Forbes-Bell 03/08/2021

In light of the new ‘BBL clothing’ trend I spoke to The Zoe Report about how “sexy clothing” truly makes us feel.“Sharp shifts in trends enable people to…

Feautures

RTE: Post-pandemic fashion: Why the experts believe more is more

By Shakaila Forbes-Bell 02/08/2021

I spoke with RTE to discuss the shift in what we are wearing post pandemic, most of us are finally able to take a more creative approach by…

Pop Psychology

Help! My boyfriend hates my outfit

By Jane West 02/08/2021

Picture it. You’re in a fitting room. You snap that selfie to send to your significant other. You’re in love, you feel great, and mentally you are already…

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    • Channel 5: Uncover the psychology behind the tricks TK Maxx play to make us buy more
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