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Discover how fashion psychology can revolutionise your wardrobe – and the way you see yourself

The big dress energy podcast

Your favorite monthly podcast on all things fashion psychology

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Fashion Psychology

Sewing is a Science | The Psychology of Haute Couture

Who is excited for Haute Couture?... Meee! I’m sure I can speak for us all…
Fashion Psychology

How You Can Get A Certificate In Fashion Psychology

My journey into the field of Fashion Psychology officially began when I was accepted into…
Fashion Psychology

Identity Development and TikTok Microtrends

Fashion, under capitalism, discriminates based on the colour of your skin, the shape of your…
Fashion Psychology
Question: Does your brain know what you will buy before you do?
Fashion Psychology
You Are What You Wear: The Psychology Behind Food and Fashion Choices
Fashion Psychology
The Secret to Smart Shopping: Your Emotional Intelligence
Fashion Psychology
The Psychology Behind Jewellery
Fashion Psychology
Can we fall back in love with our existing wardrobes?
Fashion Psychology
What is Dopamine Dressing?
Beauty Psychology

Skincare as Self-Care: The Mental-Health Benefits of a Beauty-Routine

In recent years, skincare has evolved beyond improving the skin's appearance; the various benefits for…
Beauty Psychology

Nostalgia Fuels the Revival of Ancestral Beauty Rituals

As anxieties around COVID-19 have segued into a deeper and more consistent malaise, a longing…
Beauty Psychology

Barbie’s Evolution: From Idealisation to Empowerment

In the ever-evolving world of play, one toy has held supreme since the 50’s –…
Beauty Psychology
Is long hair truly a prerequisite for femininity?
Beauty Psychology
Beyond Beauty: Why Wearing Red Lipstick Makes You Feel Confident
Beauty Psychology
Do Tattoos Affect Personality?
Beauty Psychology
Colour Psychology For Your Crush
Beauty Psychology
Psychology of Scents: Can a scent speak a thousand words?
Beauty Psychology
Tearing Down Sexist Ageism One Grey Hair at a Time

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WHAT IS THE PSYCHOLOGY OF FASHION?

When People Hear The Words ‘The Psychology Of Fashion’…

….a look of befuddlement often appears on their face. Many people assume that The Psychology of Fashion solely relates to the way clothes make you feel and that would be incorrect. Whilst research into topics such as Enclothed Cognition and First Impressions have found a link between clothing and behavioural responses, the study of the Psychology of Fashion is extremely multifaceted.

The Psychology of Fashion involves applying psychological theories, practices and approaches to various aspects within the fashion industry. Some of the many topics include multicultural marketing, brand loyalty, cognitive dissonance, the concept of retail therapy, vanity sizing, sustainability, collaboration and much, much more.

The fashion and textile industry is worth upwards of £26 billion in the UK alone. A psychological understanding of the multidimensional nature of consumer behaviour can positively impact the fashion industry in numerous ways. It will not only ensure that new brands entering the industry are able to be competitive but will also provide established brands with the in-depth knowledge required to enter new markets and engage consumers in our-ever changing cultural climate.

The aim of The Psychology of Fashion blog is to foster the growth of research into the fashion industry, incite positive change and offer a new understanding into a business which makes up a huge portion of our everyday lives.

Still want to find out more? Check out the home page and see exactly what The Psychology of Fashion blog has to offer.

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