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Discover how fashion psychology can revolutionise your wardrobe – and the way you see yourself

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Your favorite monthly podcast on all things fashion psychology

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Fashion Psychology

The Psychology of Fashion Hoarders

Do you have a treasured possession that you used to carry around when you were…
Fashion Psychology

How can Jungian Archetypes shape the way we dress

When was the last time you dressed up? Was it for a Zoom date? A…
Fashion Psychology

Sharing is caring: the psychology of secondhand

Sustainability is an undeniable buzz-word in the fashion industry as the world has become more…
Fashion Psychology
Revenge Dressing: The Antidote to Post-Breakup Blues
Fashion Psychology
The Psychology Behind Jewellery
Fashion Psychology
I dress to impress = I am worthy
Fashion Psychology
Tips on Creating a Capsule Wardrobe for Introverts
Fashion Psychology
Dismantling Gender Stereotypes Through Fashion
Fashion Psychology
What is Dopamine Dressing?
Beauty Psychology

Do Tattoos Affect Personality?

We see a huge number of tattoos in the modern age and tattoo shops around…
Beauty Psychology

Colour Psychology For Your Crush

We've gathered psychological research to help you decide which colour to wear this Valentine's Day
Beauty Psychology

Psychology of Scents: Can a scent speak a thousand words?

If like us, you were fascinated by episode 1 of Netflix’s new docuseries We judge…
Beauty Psychology
Nostalgia Fuels the Revival of Ancestral Beauty Rituals
Beauty Psychology
Tearing Down Sexist Ageism One Grey Hair at a Time
Beauty Psychology
The Psychological Shift in Embracing Curls
Beauty Psychology
Body Positivity and Brands: is their mission authentic?
Beauty Psychology
Am I as pretty as her?: Social comparison on social media
Beauty Psychology
How Has COVID-19 Changed the Beauty Industry?

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WHAT IS THE PSYCHOLOGY OF FASHION?

When People Hear The Words ‘The Psychology Of Fashion’…

….a look of befuddlement often appears on their face. Many people assume that The Psychology of Fashion solely relates to the way clothes make you feel and that would be incorrect. Whilst research into topics such as Enclothed Cognition and First Impressions have found a link between clothing and behavioural responses, the study of the Psychology of Fashion is extremely multifaceted.

The Psychology of Fashion involves applying psychological theories, practices and approaches to various aspects within the fashion industry. Some of the many topics include multicultural marketing, brand loyalty, cognitive dissonance, the concept of retail therapy, vanity sizing, sustainability, collaboration and much, much more.

The fashion and textile industry is worth upwards of £26 billion in the UK alone. A psychological understanding of the multidimensional nature of consumer behaviour can positively impact the fashion industry in numerous ways. It will not only ensure that new brands entering the industry are able to be competitive but will also provide established brands with the in-depth knowledge required to enter new markets and engage consumers in our-ever changing cultural climate.

The aim of The Psychology of Fashion blog is to foster the growth of research into the fashion industry, incite positive change and offer a new understanding into a business which makes up a huge portion of our everyday lives.

Still want to find out more? Check out the home page and see exactly what The Psychology of Fashion blog has to offer.