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Discover how fashion psychology can revolutionise your wardrobe – and the way you see yourself

Fashion Psychology

My Second Skin: Charlotte Hayes

Fashion Psychology

My Second Skin: YOLA

Fashion Psychology

The Psychology Behind Trend Cycles: Why We Can’t Resist the Latest Fashion Fads

Fashion trends are like waves—they come and go, only to return in different forms. One…
Fashion Psychology
My Second Skin: Carla Molina
Fashion Psychology
What if You Could Truly Design Your Wardrobe
ray chu shakaila forbes-bell
Fashion Psychology
Ray Chu speaks to Fashion is Psychology at London Fashion Week
Fashion Psychology
Street Style at London Fashion Week
Fashion Psychology
Embracing Authenticity: The Power of Self-Perception
Fashion Psychology
The Appeal of Altering Attire
Beauty Psychology

Hair depression is REAL

*Disclaimer* This is a heavy Fashion Psychology topic discussing the mental health struggles amongst black…
Beauty Psychology

Skincare as Self-Care: The Mental-Health Benefits of a Beauty-Routine

In recent years, skincare has evolved beyond improving the skin's appearance; the various benefits for…
Beauty Psychology

Nostalgia Fuels the Revival of Ancestral Beauty Rituals

As anxieties around COVID-19 have segued into a deeper and more consistent malaise, a longing…
Beauty Psychology
Barbie’s Evolution: From Idealisation to Empowerment
Beauty Psychology
Is long hair truly a prerequisite for femininity?
Beauty Psychology
Beyond Beauty: Why Wearing Red Lipstick Makes You Feel Confident
Beauty Psychology
Do Tattoos Affect Personality?
Beauty Psychology
Colour Psychology For Your Crush
Beauty Psychology
Psychology of Scents: Can a scent speak a thousand words?

As featured in

Some of the publications Shakaila and FiP have been featured in:

WHAT IS THE PSYCHOLOGY OF FASHION?

When People Hear The Words ‘The Psychology Of Fashion’…

….a look of befuddlement often appears on their face. Many people assume that The Psychology of Fashion solely relates to the way clothes make you feel and that would be incorrect. Whilst research into topics such as Enclothed Cognition and First Impressions have found a link between clothing and behavioural responses, the study of the Psychology of Fashion is extremely multifaceted.

The Psychology of Fashion involves applying psychological theories, practices and approaches to various aspects within the fashion industry. Some of the many topics include multicultural marketing, brand loyalty, cognitive dissonance, the concept of retail therapy, vanity sizing, sustainability, collaboration and much, much more.

The fashion and textile industry is worth upwards of £26 billion in the UK alone. A psychological understanding of the multidimensional nature of consumer behaviour can positively impact the fashion industry in numerous ways. It will not only ensure that new brands entering the industry are able to be competitive but will also provide established brands with the in-depth knowledge required to enter new markets and engage consumers in our-ever changing cultural climate.

The aim of The Psychology of Fashion blog is to foster the growth of research into the fashion industry, incite positive change and offer a new understanding into a business which makes up a huge portion of our everyday lives.

Still want to find out more? Check out the home page and see exactly what The Psychology of Fashion blog has to offer.

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